I predicted The Weeknd because of Roc Nation, which partners with the NFL on entertainment. But Nate Silver hasn’t got the Electoral College right since Obama so I take that back. At first, I said that makes me the Black Nate Silver. I did the same this year when I predicted The Weeknd. Lo would be the halftime show performer well in advance. Last week, Pepsi announced that The Weeknd will headline the Pepsi Super Bowl Halftime Show in Tampa, FL on February 7, 2021.Īn accurate prediction. Why The Weeknd got picked for the Super Bowl Halftime Show Read more about Beyonce’s Peloton partnership from the official press release. The plan is to build a recruiting pipeline for these schools at the intern and undergrad levels. Beyonce worked closely to create Homecoming-themed workout experiences. As part of the deal, Peloton is giving free two-year digital memberships to students at 10 HBCUs. It should feature Bey the wife, mother, daughter, and friend who “ got real problems just like you.” She dropped that lyric in Everything Is Love, and has reminded us of it in several interviews. Peloton should do one of these with Beyonce! But the commercial shouldn’t feature Bey the entertainer. Here’s one of Peloton’s most recent commercials with a busy adult juggling it all. Beyonce said she’s been a Peloton customer for the past two years, which is easy to believe. The best celebrity partnerships are those products that people assume the celeb already uses. – Work schedule has been disrupted by COVID-19 Beyonce fits the profile of Peloton’s target customer: Let’s forget about her near billionaire-status for a minute. For Peloton, this Beyonce partnership is both a cause for celebration and a sigh of relief. The company has spent millions in lawsuits and licensing agreements to get it right. If the music isn’t right, Peloton users will let the company know. Music is a core part of the Peloton experience.
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